Always a fan of getting pitted in powdery white rooms, the Powder Mountain season pass campaign had its appeal. The legendary mountain's reputation for hardcore locals gave us the notion to utilize this strong following to the PowMow's benefit. The result is a government propaganda take on the ski resort. After we birthed the concept, we began churning out assets for billboards and banners. We felt like $50,000 of revenue in the first 24 hours was a win.
Client: Powder Mountain
Agency: Super Top Secret
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